Groundwell Blue Collar · Four trades · Five metros live
One vetted local pro. Matched to your ZIP.
Fence, HVAC, deck, and roofing — one qualified request, one capacity-checked pro. No auctions. No shared leads. The contractor that closes the job is the one that answers the phone.
Pick a trade
Four trades. One specialist lane per trade.
Fence, HVAC, deck, and roofing each run as their own routing pass — not a single generic home-services lane. Pick the trade that matches your job and we route you to one vetted pro in your ZIP.
How routing works
Four steps. One pro. Your ZIP.
Every inbound runs the same pass. The router scores against ZIP, capacity, specialty, and rating — then picks one pro and writes a single row. No second buyer is invited; the contact goes to one phone.
- 01
ZIP match
Your request is scored against the pro's posted service area — real ZIP boundaries, not a 60-mile circle. The lead does not go to the closest contractor three towns over.
- 02
Capacity check
The router reads the pro's live job-board load (or operator-declared weekly cap). A crew with three open jobs routes the next lead to the open crew in your ZIP instead.
- 03
One-buyer assignment
One request fills one slot on the pro's roster — never a shared resale, never a countdown timer. The matched pro is the only buyer on the lead.
- 04
Routed lead written
A single RoutedLead row ties the homeowner, the pro, and the source page. The pro reaches out by phone or text within minutes during business hours.
For homeowners
Get a qualified, routed quote.
Tell us your ZIP, the trade, and a few job details. We score every available pro in your service area and route one — the one with current capacity and the right rating. They reach out directly.
- One buyer per lead — the pro that closes the job is the pro that answers the phone.
- ZIP-aware routing — your request goes to the pro whose service area covers your address.
- No auctions, no shared leads, no spam follow-ups.
For contractors
Run your trade. We run the routing.
Independent fence, HVAC, deck, and roofing pros join the Groundwell network to buy one-buyer-per-lead source volume. Capacity-aware scoring, ZIP-matched, no auction.
- One flat monthly subscription + per-routed-lead performance fee.
- Capacity-aware routing against your live job-board load.
- Stripe-billed · cancel any time · no annual lock-in.
FAQ
The questions homeowners ask first.
What the network is, how routing differs from an aggregator lead, what it costs, and what to expect after you submit. If something is not here, write to us and we will answer the same day.